E-Commerce Ecosystem in India - Part 2 Continuing from where we left off in the last session , here I will take you through the most commonly used terms in an E-Commerce setup, the Key Drivers of the rise and expansion of companies in this domain and what are the major challenges faced by them on a day to day basis. E-Commerce Glossary : 1. Average Order Value – Total Sales Revenue/Total Number of Orders Taken 2. Bounce Rate - The percentage of people who visit one page on your website and leave without clicking on anything. 3. Gross Merchandise Value (GMV) – GMV is the total value of merchandise sold over a given period of time through a C2C exchange site. This is calculated prior to the deduction of any fees or expense. 4. Call-To-Action - An advertising and marketing concept where you give an instruction to your t...
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