E-Commerce Ecosystem in India - Part 2 Continuing from where we left off in the last session , here I will take you through the most commonly used terms in an E-Commerce setup, the Key Drivers of the rise and expansion of companies in this domain and what are the major challenges faced by them on a day to day basis. E-Commerce Glossary : 1. Average Order Value – Total Sales Revenue/Total Number of Orders Taken 2. Bounce Rate - The percentage of people who visit one page on your website and leave without clicking on anything. 3. Gross Merchandise Value (GMV) – GMV is the total value of merchandise sold over a given period of time through a C2C exchange site. This is calculated prior to the deduction of any fees or expense. 4. Call-To-Action - An advertising and marketing concept where you give an instruction to your target audience to persuade them to take immediate action. 5. Cart Abandonment Rate - An online shopping metri
BQuest is an online platform which provides complete Content Solutions for MBA Entrance Examinations. Started by IIFT Delhi Alumnus, it is a one stop solution provider for Mock Tests for various MBA Entrance Examinations, GK Courses and Guided GDPI WAT Courses. Visit www.bquest.in to explore more of our courses.